Duygu Akatay

Stock control: managing the stock turnover, controlling the warehouse for stock alignment Purchasing: placing bi-weekly orders to local suppliers, CM1 reports and price checks Supplier relations: Year-end negotiations and promotion planning Import planning: preparing monthly forecasts and purchase orders from Germany and Georgia Accounting: Invoicing for supplier returns and helping the local accounting team

-CRM & E-mail marketing: managing customer segments and loyalty programs & email marketing - Pricing: price monitoring, pricing and competitive analysis - Ux design and content marketing: optimizing user experience & control of product content - Customer care: managing 6 customer care agents located in Georgia - Reporting: daily & monthly reporting of sales and email marketing analysis to the German HQ

- Manages pricing, display and the content of the products - Prepares Google Adwords campaigns, conducts online analysis via Google Adwords & Analytics - Responsible from e-mail marketing, preparation and the analysis of the performance - Responsible for invoicing, money refunds and cooperation with customer care - Cooperates with warehouse team and suppliers

- Launched and managed two British pet food brands: Arden Grange and Fish4Dogs. - Planned/ implemented integrated marketing plan for launching Super Premium pet food brands - Took active role and supervised the sales team - Participated in dog shows and B2C promotional activites - Managed all correspondences with the international partners and with custom officials - Responsible from the new product developments and diversification of product portfolio

Took active role in the marketing practices of Arden Grange and worked on how to position the brand in Turkey .

Took active role in the marketing practices of Fish4Dogs and worked on how to position the brand in Turkey.

It was performed by a multinational team of four students in the context of CEMS International Business Project. The task was to diagnose the pitfalls in the marketing planning process of Philips Lighting and to advise a better structure to be implemented globally.

Responsible from regulating the company's e-commerce website.

-management consulting - international business

- negotiation - brand management - corporate strategy

- marketing & brand management - consumer behavior - business strategy