Elisa Jonitz

- Strategic consulting and holistic leadership for international key accounts in the premium automotive sector - Lead complex international brand experiences - Lead an international customer loyalty program for top-tier customers - Cross-Functional People Management - Company-wide contracts and insurance matters, incl. contract development and negotiation of procurement agreements, ensuring regulatory compliance - Assessed legal, tax, insurance & compliance matters and advised senior management accordingly

- Developed and implemented the CRM strategy for the DACH market in alignment with global guidelines - Developed local customer retention and acquisition strategies across all customer segments - Developed and interpreted reporting frameworks and translated insights - Designed local customer communications across all channels; - Trained store personnel on CRM topics and ensured effective implementation at POS - Managed interfaces across departments and management levels; supported CRM activation at events

- Independently managed international client accounts, incl. revenue, budget and P&L responsibility - Provided functional leadership to interdisciplinary project teams - Advised and developed clients strategically; acquired new clients, cooperation partners and sponsors - Developed integrated communications, CRM and loyalty strategies - Conceptualized, delivered and evaluated exclusive events and brand experiences - Managed cross-project budgeting, liquidity and resource planning & controlling

- Planned, managed and delivered complex projects for national and international clients in the premium and luxury segment - Prepared cost calculations, proposals and reporting; negotiated and commissioned external suppliers and specialist contractors - Planned and implemented digital communication initiatives, including websites, newsletters and campaigns - Ensured efficient processes, high quality standards and comprehensive project documentation

- Managed international guests and top-tier clients at exclusive events and brand experiences - Coordinated invitation, registration and guest management, including external service providers - Built and maintained long-term client relationships, laying the foundation for subsequent account responsibility

- Planned and delivered national and international events and customer formats - Supported marketing campaigns