Erin Casali

Part of the Jetpack Council (business + product + design + tech), I'm managing directly the Jetpack Design Team while providing design guidance for the entire Jetpack product division, and connecting projects across the company. (Note: before this role there were multiple other roles, this is just a summary)

Dachis Group powers the design, development, management, and measurement of the world's leading company’s Social Business performance in the marketplace. The company serves global customers worldwide including clients AT&T, Citibank, Coca-Cola, Disney, Estée Lauder, General Electric, Hewlett Packard, Kodak, Nestlé, Nokia, and Target.

I was hired to bootstrap a new interaction design and development unit inside the company, in order to integrate the video and multimedia production offer with interaction and communication design.

Maison,the is a pure design brand oriented to consultancy in the interaction design and business design field. I had the honor to lead the internal exceptional interaction design team, working both as a design supervisor and a hands-on designer for all the projects of the company. Some the clients I've worked with were: Ferrari, Intesa Sanpaolo, Unicredit, Banca Sella, Mondadori, RCS, Benetton, Telecom Italia, Vodafone.

I was working on the K-Humans Virtual Assistants project. Internally the structure itself was innovative: a business centered on the R&D Lab, formed as an adhocracy. I worked on three key components: - designing the interaction model and the UI - designing the software and hardware architecture and protocols (VAMP) - programming the UI frontend and the internal modular core

Master in "Teoria e Tecnica della Comunicazione" ("Theory and Technologies of Communication"). Dissertation titled "Architetture per Assistenti Virtuali Emozionali" ("Architectures for Emotional Virtual Assistants"), 110 cum laude.

Dissertation titled "Progettazione e Sperimentazione di un Framework Estensibile per Applicazioni Web" ("Development and Deployment of an Extensible Web Framework").