Gabriela Klewenhagen

Entwicklung und Implementerung von Digital-Marketng-Strategien für htp://training.sap.com einschließlich Social Media-Kampagnen (Twiter, Facebok, LinkedIn), E-Mail Kampagnen, SEO-Optmierung, und Thought Leadership Content

Masterthesis: "Marktstudie zur optimalen Wischblattverpackung im IAM Europa".

Verantwortlich für die Marketng Strategie von ca. 500 Geschäfen in der Region Puebla. Team Leiter für 12 direkte Mitarbeiter. Entwicklung und Einführung von kommerziellen Strategien für die Preisgestaltung, Umsatz- strategien, Medienkommunikaton, Layoutplanung, Nachbestellungs- und Warensortmentspläneores

Responsible for developing the commercial strategies for groceries. These strategies include Pricing, Promotions, Variety of SKU’s and Exhibition in the Stores. Negotiation with big and small suppliers, worked in tight collaboration with them to achieve the volume and revenue goals throughout sales promotions, exclusive products, exhibitions in the store among other initiatives. Analyze sales trends, planning strategies and measure results of implemented strategies.

Responsible for the management of 4 projects focused on Presales and Product Delivery - Define, prepare, and execute the launch of projects. - Create in collaboration with the organization rules of engagement and operational procedures, including usage, scenarios, KPI’s and how to maximize the impact of the Distribution Center. - Develop the Business Case, with all the financial indicators and analysis such as P&L analysis, ROI, volume projection.

Responsible for developing the commercial strategies for the categories: Ice, Wine and Mixers. Reversed the negative sales trend in the Ice Category through promotions, competitive prices and a better understanding of seasonality and the influence of external factors on sales. Coordinated and gave service to 44 regional offices in the subjects related to the categories that I managed.

Lead successfully several research projects, both qualitative and quantitative, from the definition of objectives to the analysis and results presentations. Integrate information from several sources, primary and secondary; analyze information to discover consumer insights. Manage the relationship between the internal clients and the service provider (agencies).

Operative Management of Research Studies. Documented and Managed the Database of studies conducted by the area.