HANXU LIU

•Selected by Kärcher Group to lead the establishment and growth of Hawk Pumps China after the creation of its local subsidiary, taking full responsibility for China market development and sales growth. •Built Hawk Pumps’ China business from an early stage, developing market strategies, sales channels, customer networks and localized business solutions. •Conducted market research, competitor analysis and customer segmentation to identify growth opportunities in the Chinese industrial market. •Developed di

•Managed B2B sales development and distributor expansion across East and Central China. •Developed regional markets through customer acquisition, partner management and localized sales strategies. •Conducted market analysis and identified new business opportunities. •Built relationships with industrial customers through exhibitions, industry associations and direct sales activities. •Achieved 115% year-on-year sales growth through effective market expansion strategies.

•Participate in the formulation of the company's rebranding planning and promotion plan. •Build a brand new company official website. •Connect company information to social media - Facebook, Instagram, Twitter and LinkedIn. •Linking company information on Google and Hootsuite sites for search engine marketing.

•Developed flexible work timetables based on team members’ needs and reasonably allocated work, which improved work efficiency and timeliness. •Produced daily work reports for the head landscaper, detailing the amount work in progress and work completed thereby enabling him to formulate the subsequent work plan.

Programme: MSc. Marketing Relevant Courses: Consumer Behaviour, Strategic Marketing Management, Marketing Works (Group work), International Marketing Research.

Programme: BA. Screen and Media studies (Supporting subject: English as a Second Language) Relevant Courses: Interactive Media Design, Video Production（Group project）, Media Cultures.