Henriette Labuschagne

Responsible for entire product development, marketing, communications, and logistics operations to drive operational excellence. Developed and launched a range of functional ceramics. Held accountable for leading functions regarding production, marketing, and distribution. Identified new suppliers of the raw materials, skilled artisans, and distribu- tion channels to expand business operations. Led entire functions such as budgeting and forecasting as well as production planning and management.

Played a significant role as part of digital sales and marketing team through the establishment of the eCRM channel and interna tional collaboration. As part of Digital Marketing team I was responsible for eCRM strategy, planning and implementation for the Swiss market. Made significant contributions to the European Work Group responsible for driving innovation for eCRM across European Markets. Automation, retention and reactivation.

Journalism, Afrikaans, Psychology, English Linguistics, Politics, Computer Science