Hưng Nguyễn Trần

Co-founded and run a sports-sock consumer brand end to end: content direction, monthly marketing plans, social media, advertising and customer service.

Built and managed a Shopify online store for a sports-apparel brand targeting the US market — site setup from template, product and landing page editing, and continuous improvement of store structure and content. • Analyzed platform performance data (traffic, conversion rate, CTR, CPC, CPA, ROAS) and produced regular KPI reports to guide decisions • Ran daily performance reviews with the R&D team to test page and creative variations, then rolled out winning versions • Planned, executed and scaled global pe

Managed day-to-day e-commerce operations and marketing for a consumer brand. • Online store operations: product listings, page content, on-page SEO for titles, descriptions and images • Coordinated inventory, pricing and logistics partners to keep platform data accurate and orders on time • Prepared regular sales and performance reports (CTR, CPC, ROAS) and proposed operational improvements • Planned promotions and flash sales; handled customer service to sustain ratings and reviews Result: ~VND 700M aver

Delivered integrated digital campaigns across industries including automotive, audio equipment and services. • Managed multi-channel campaigns (Meta, Google, TikTok) against defined budgets and KPIs • Delivered periodic performance reports with analysis and optimization recommendations to clients • Collaborated with content and design teams to align creative assets with brand positioning Results: 51,000+ potential customers reached and 160+ quotation requests generated for JAC Trucks; ROAS 5.2 with +30% i