Ilenia Ferranti

- Management of the Chicco.it website on Salesforce. Creation and planning of the website editorial strategy (banner, editorial components), definition of sorting rules for products, category pages creation, SEO optimisation - Customer experience optimisation on Chicco.it website. Google Analytics, reporting - Online product assortment and stock levels check, alignment with logistics - Management of performance and products of Recarokids.com website

- Definition of company processes and customer experience design for business growth -Definition of a cross-channel Communication Strategy (website, social network, blog, podcast, newsletter, events). Definition of User Persona, Brand Value Proposition, Funnel and Customer Journey, editorial plan. Adapting strategy to targets - Tactics and implementation: content creation for social network, website, newsletter, podcast and blog (copy and graphics) - Evaluation: KPIs definition and monitoring

- Strategic and operative management of Sales & Service network BMW Motorrad - Coordination with Parent Company of dealers' Corporate Identity, merchandising, point of sale layout and space allocation. - Sales Platform ecommerce - Strategic Marketing: geomarketing (Ni2), sales potentials and cluster definition - Retail Standard: application of sales standards to dealer network, planning and management of the audit process to verify the standards' application - Implementation of the Parent Company's strategy

- Multi-channel online and offline marketing & communication strategy. Repositioning of the band image, creation of a coherent multi-channel communication plan. Implementation, KPIs evaluation - Digital Marketing & Social Media management. Digital Marketing Plan definition (LinkedIn, Facebook and Instagram) - Website restyling: redesign of the website to make it strategic (SEO), consistent with the new brand positioning, distinctive and user-friendly. Contents, copy and graphic creation

I worked as a hostess for international brands in different events (congresses, conferences, and promotions). I developed an understanding of the mechanisms and dynamics connected to the organization of events I managed relations with the public and developed strong communication skills I actively promoted brands through different types of event formats This job made me experience what happens during the implementation of an event and how to plan it at best during the strategic steps to make it succeed

Actively engaged in relations and sales activities with potential clients Managed the store and items on display

Final evaluation: 110/110 Areas of interest: retail and channel management, in-store communication Thesis: "Restaurant experience in Retail"

Areas of interest: business strategy, business economics, PR communication Thesis: "The connection between identity and consumption in post-modernity" Final Grade: 110/110 cum laude