Basic

Dr. Ingo Gächter

Angestellt, Researcher & Lecturer - Online Marketing / Data Science, Hochschule Luzern

Zürich, Schweiz

Skills

Business Development
Digital Transformation Consulting
Data Analytics
Customer Journey Strategie
Team leadership
Key Account Management
Dozent
Vortragstätigkeiten
Big Data Analytics
Search Engine Marketing
SEM
Data Intelligence
Multichannel and Client Dialogue Management
Marketing Research
Bank
Finance
Insurance
Agency Experience
Business Intelligence
Online Marketing Communications
IT-Projektmanagement
Google Partner
Big Data
Google Analytics
Google AdWords Management
Chief Digital Officer
PR
Online Marketing
SEO
Performance Marketing
Affiliate Marketing
CMO
Customer Experience
CSR Management
NGO Management
NPO-Management
Marketing Communications
Digital Marketing
Customer Intelligence
Consulting
Success Metrics Management
Omnichannel Data Management
Collaboration Management
Social Media Beratung
Corporate Identity
ROI Analysen
ROI Strategie
Leadership Development
Academic specialization
Market Research
Journalismus
Neue Medien
Agenturführung
IT-Consulting
Business Analysis
Vertrieb
Beratung
Coaching
Start-up
Vermarktung
Internet Marketing

Timeline

Professional experience for Ingo Gächter

  • Current , since May 2019

    Researcher & Lecturer - Online Marketing / Data Science

    Hochschule Luzern

  • Current , since Feb 2002

    Academic Teacher & Keynote Speaker

    inigoPICTURES

    Teaching students and staff in Digital Business Development, Data Analytics & Business Intelligence at several Universities & Academies in Europe and Asia: - Communications University of China ( 中国传媒大学 ) - University of Innsbruck - University of Applied Sciences Vorarlberg - Digicomp Academy Zurich - University of Applied Sciences Zurich I also enjoy to be a Keynote speaker at Conferences, Congress or for international groups and Swiss companies, including SME.

  • 2 years and 4 months, Jan 2017 - Apr 2019

    Senior Business Development & Key Account Manager

    International SOS

    Leading the Key Account Management in Switzerland: Business Development & Continuity. We protect and save lives: Digital Risk Mitigation and eHealth for the mobile workforce of large global groups & Swiss SME: - Digital Health Risk Management - Digital Travel Security Tracking & Analytics - Emotional Well-Being at Work Senior Business Development Manager (July 2018- present) Senior Key Account Manager (2017-2018)

  • 6 years, Jan 2011 - Dec 2016

    Google Partner & Head of Online Marketing

    Data Analytics & Business Development (Google Partner in Zurich)

    Business Development. Digital Transformation and Digital Strategy Consulting. SEM, Customer Journey Consulting, Data Analytics, Data Intelligence Strategy as a Google Partner in Zurich.

  • 15 years and 5 months, Aug 2001 - Dec 2016

    Founder & Managing Director

    inigoPICTURES.com

    Digital Strategy Leadership Consulting, Marketing & Communications Consulting, Branding, Inbound Marketing, Native Advertising Strategy, Search Engine Marketing, SEM, Mobile & Social Media Consulting We develop, consult and realize: * Corporate Identity & Marketing Communications Strategy Concepts for Chief Digital Officers and Digital Marketing Managers

  • , 2004 - Feb 2013

    Academic Teacher

    Universität Innsbruck

    Business Development & Marketing Research: Researcher and Academic Teacher of "International Entrepreneurship" Lectures and Seminars at the SOWI [Sozial- und Wirtschaftswissenschaftliche Fakultät]

  • 1 year and 4 months, Apr 2009 - Jul 2010

    Innovation & Business Development Manager

    OMICRON

    Lead and innovation development of a new Business Unit for data driven Marketing Communications with a strong focus to transform Business Development, Corporate Identity and Corporate Communications.

  • , 2002 - Jul 2010

    Academic Teacher / Dozent

    Fachhochschule Vorarlberg

    Developed seminars and delivered lectures on Corporate Communication, Digital Media and Digital Transformation. Coached Master & Bachelor Thesis Students at the Department of InterMedia and the Department of Business Administration

  • 2007 - 2008

    Media Project Director

    CIBE [ Center for International Business Ethics ] in CHINA

    Oversaw 12-person team in providing expert online media planning, consulting and implementation leadership for global brands including BAYER, Bentley Systems, and CCTV. • BUSINESS AWARD: Designed high-profile “Integrity in Action” documentary series for CCTV3, reaching audience of millions and securing support from 16 Chinese ministries and Beijing University.

  • 2006 - 2007

    Foreign Expert & Academic Teacher

    Communication University of China

    • Developed seminars, delivered lectures on international business development, marketing, communications, analytics and digital transformation: • Consulted with top professors in branding and marketing to attract prospective students and raise departmental profile. • Mentored students in developing business plans with focus on customer journey & data analytics

  • 7 years, Feb 1999 - Jan 2006

    Journalist

    ABC [Austrian Broadcasting Corporation] ORF

    >> more than 5 years experience as a journalist >> co-designed, -programmed and edited ABC's regional website http://vorarlberg.orf.at

  • 9 months, May 2003 - Jan 2004

    Journalist

    Radio TV AG Liechtenstein

  • 11 months, Jun 2002 - Apr 2003

    Radio-Journalist

    Vorarlberger Medienhaus

  • 6 months, Mar 1997 - Aug 1997

    Information Society & Technology Assistant

    European Commission

    Assisted in consulting companies how to raise funds for media projects

Educational background for Ingo Gächter

  • 1999 - 2001

    Mass Communications

    University of New Orleans

    Marketing and Communications, Market Research, Data Driven Marketing, Storytelling, Film Directing

  • 6 years and 3 months, Oct 1991 - Dec 1997

    International Business Administration and Economics

    University of Innsbruck

    Marketing, Business Development, Finance, Economics

Languages

  • German

    First language

  • English

    Fluent

  • Chinese

    Basic

  • French

    Intermediate

  • Spanish

    Basic

  • Italian

    Basic

Wants

Corporate Marketing and Communications Experts & Consulting Networking.
Digital Marketing Leadership
Online Marketing Kooperationen
Banking & Finance
Insurance
Finanzindustrie Multichannel Management
CSR Management
NGO
NPO
Online Marketing Spin Offs
Versicherungsindustrie Strategie Trends
Client Dialogue Management Strategie
Business Intelligence Development
Big Data and IT Experts
Data Scientists
Chief Digital Officers
Multivariate data analysis
Customer Data Analysis
Medieninformatik
Media Groups
Head of Digital Experience

Interests

Innovation Management
Non-Profit
Storytelling
Volleyball
Schwimmen
Ski-Touren
Organisationsentwicklung
NGO
CSR

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