Jing-Jing Li

- Working at Cathay Financial Holdings to establish data analytics for apps across the Cathay Umbrella - Increased app retention by 50% through funnel creation and user pain points identification - Created new data dashboard to enable simplified tracking; dashboard now being implemented across all apps - implemented data tagging mechanics and data tracking software (Adobe Analytics and Mixpanel)

- Worked at 17.Media to increase social media exposure, retention and revenue through media buying, ASO and CRM - Managed all social media accounts of 17.media (FB, Instagram, Twitter) and increased engagement and reach by an average of 200% across all accounts - Accumulated qualitative new users with 46% 7D retention rate through targeted media buying - Analyzed behavioral and spending patterns of users to create qualitative content and increase user's in-app spending

-­ Worked at Google to increase awareness of Google Consumer Surveys and managed self ­developed clients -­ Presented Consumer Surveys as a speaker for 4 Google events; organised the participation for 2 Think Google events - Managed Google Adwords account for Google Consumer Surveys localization marketing campaigns, increased click through rate by 117.24% and reduced bounce rate by 22.26% in the first 3 months

- Assisted the cashier services - Provided administrative support - Provided customer support in the self-service area

- Advised customers on product selection and gave them detailed product demonstration - Placed stock replenishment orders - Assisted in billing and other check-out functions of the store