Jonathan Tice

• Leads the sales and account management teams for Authentic Response, and manages regionally based team leaders • Ensures sales and account teams meet client satisfaction and growth goals • Sets marketing strategy and leads the marketing team, tracks ROI of all marketing initiatives and creates annual marketing plan • Active member in Executive Operating Team, which sets corporate strategy and tracks against company KPIs

• Leads and coaches regionally based sales and sales support staff covering the West Coast, Southwest, Midwest, and Northeast regions • Leads the strategic direction of the marketing team and the execution of our marketing plan at Authentic Response. • Conducts client discussions, creates partnerships and helps set the strategic direction of Authentic Response with the rest of the executive leadership team.

• Leads regionally based sales team covering the West Coast, Southwest, Midwest, and Northeast regions. • Additionally manage my own list of strategic clients and is in charge of all marketing initiatives for Authentic Response.

Generate new business relationships and service existing client base in New England. Present onsite to new prospective clients and represent SurveyDirect at trade conferences. Assist with marketing and product development strategy.

Sell, develop and manage product development for TechTarget’s market research offerings. Facilitate or oversee operational aspects of sample only and full service projects. Meet sales goals based on forecast.

Managed the perishable inventory of Internet based advertising in a then nascent industry and resolved performance issues on an adhoc and macro basis.