Jori Besteman

Initiates, leads and contributes to marketing strategy, planning and programs that drive thought leadership, brand awareness/consideration, customer acquisition and retention in order to grow revenue across all international markets.

Develops go-to-market strategy and integrated marketing plan, designs program ideas and manages the marketing budget to achieve brand and revenue growth goals for Indeed in the Netherlands, Belgium and Luxembourg. Is the voice of the market by understanding key segments and customer/user needs. Collaborates with multiple functions globally; keeping various groups aligned and informed.

Responsible for the Recruitment Marketing strategy and activities in The Netherlands. Consisting of Employer Branding (Image Development) and Recruitment Communications (Relationship Building and Lead Generation / Sourcing of candidates). For example via social media, targeted online advertising campaigns, careers websites, search engine marketing (SEM: SEA and SEO), campus recruitment programs, student events, content marketing, free publicity, PR, our Employee Referral Program and employer image research.

Developing positioning, communication and media strategies and media plans for several clients (e.g. Ahold, Hogeschool van Amsterdam, HP, IBM, PGGM, Stork, SVB, UWV, VU medisch centrum). Specialist in employer branding and recruitment communications.