Jose Luis Sanchez Martinez

Team lead of the China - LATAM unit, administrating the unit‘s finances and recruiting new staff Designed integrated communication strategies to engage with international stakeholders and media outlets Coordinated the global network of partner agencies and subcontractors for all unit accounts Outlined project timelines and milestones to monitor campaign progress and schedule client reporting Achieved measurable and consistent results for multi-continental projects with budgets over 2.5M EUR

Managed healthcare, transport and tourism accounts, handling meetings in China, UK, Belgium, France, Spain and Vietnam Implemented social media campaigns through earned and paid media Coordinated media relations for global campaigns and events Negotiated new campaign budgets, liaising with clients and vendors New business coordination: created technical and financial proposals for prospective clients, supervising teams of in-house specialists and network agencies in more than 13 countries worldwide

Conducted in-depth market research and examined various datasets for campaign designing and strategic planning Created and distributed press releases for media outlets Provided on-site support to media for different international events Analysed key marketing metrics and specific KPIs to measure and evaluate campaign performance Produced client reports (e.g. ex-ante studies, progress reports, etc.) providing comprehensive campaign insights

At the Spanish General Consulate, I participated in the collection process of applications for a Schengen Visa. My duties were focused on analysing and evaluation the documentation presented to the Consulate General. This position gave me the opportunity of engaging in a communication process with applicants from several countries. Furthermore, I had the opportunity of applying my social media skills in this position, by advising new systems to managing the Consulate´s online community

Supervised sales for weekly English immersion programmes (ca. 100+ participants), hired services and coordinated staff Secured the programmes participation for the following 6 months after the internship Developed digital marketing campaigns for social media and newsletters increasing subscriptions by 27% Assessed participant’s English skills through phone and personal interviews

Interviewed sportswomen in order to build a comprehensive study regarding the role of women in the Spanish sports scene Supported the promotion of women in sports through media Built associations with different stakeholders in sports, such as the High Council for Sport of Madrid Received a scholarship from the Government of the Community of Madrid for our research impact

Participated in briefing meetings with the client and the executive board to devise the communication strategy for the political campaign during the elections of May 2011 Outlined campaign messages focusing on stories that connect with undecided voters Produced ads for national radio stations Liaised with all major Spanish radio stations, distributing and scheduling the broadcast of our campaign ads Our campaign approach and communication strategy resulted in the victory of our client

Among the topics covered at University, I enjoyed understanding which specific behaviours help to engage in new relationships with stakeholders in an organisation's environment. As a matter of fact, I consider pivotal to take the advantage of business research to achieve corporate goals.

My interest in politics led me to increase my knowledge regarding the EU. Therefore, this postgraduate course was aimed to provide a deep understanding of the political system in the Union, the European institutions, its laws and regulations as well as the economic role in the international society.

Student exchange in Germany with the programme Erasmus for one year.

At UEM I obtained three bachelor's degrees, focused on providing a general understanding of the information sciences (media, journalism and advertising). Hence, students are trained in different areas, boosting their preferences with extracurricular activities and elective courses.