Karen Bengtsson

As Brand and Communication Strategist, I am responsible for the company’s branding and communications strategy and implementation. Leading the Marketing team of 5, I am responsible for the team’s performance in every level (CRM, customer service, Social Media, Direct Marketing, etc.) also being actively involved in the dissemination and communication performance of various Horizon 2020 projects where Europa Media acts as dissemination partner.

Blue Book Programme is a traineeship providing official in-service training with the European Commission. As a Blue Book trainee I worked within the communication team at DG Connect, working on internal and social communications: - CMS management - Social Media-Intranet strategy and implementation - Internal Communication - Evaluation, KPI's

As a Strategic Planner at MRM I worked for relevant account such as: Microsoft, Santander, Loreal, Vichy, Repsol, Ron Barcelo, Ikea, Mastercard, Unicef, Campofrio, Pavofrio, Finisimas, Navidul... - Desk research, analyse market, customer, and technology insights, and trends - Support campaign planning with innovative thinking - Help create solid presentations and engaging storytelling - Working with the team in the whole creative process

September is a small independent curiosity driven independent agency based in the heart of Madrid. There as a Brand Strategy Assistant I worked on the following activities for their main account, Bultaco: - Social listening, desk research, and competitor analysis - Support content marketing strategy and campaign planning - Help create compelling presentations - Client support - CRM Sales Force - CMS Magnolia