Karen Cheng

Planned and executed medical/scientific engagement strategies in rare auto-inflammatory conditions ( Still's, FMF, CAPS, and other periodic fever syndromes, HLH/MAS ). Collaborated with cross-functional development and commercial stakeholders. Drove insight gathering and critical needs assessment for patient care solutions in pre-launch and post-launch lifecycle phases. Guided development of scientific communications and medical education strategy; implemented external digital education resources and conduc

Provided medical expertise and scientific knowledge in neuroimmunology and neuromuscular diseases (GBS, CIDP, CIPN, MG, NMOSD, MOGAD, AIE ) to enable cross-functional and clinical development teams to accelerate planning and executing clinical studies in GBS (C5i) and MG (IL6i). Led setting up of Trial Steering Committee ( TSC) and therapeutic area expert (TAE) consultations and advisory boards to gather insights on disease diagnosis and management, and supported patient advocacy group engagements. Engaged

Responsible for global medical affairs activities in multiple disease areas: Primary and Secondary Immunodeficiencies (due to CLL/MM/Lymphoma/HSCT/novel immunotherapies), rare autoimmune diseases (KSD/ITP), and Neuroimmunology (GBS/MMN/CIDP), where intravenous and subcutaneous immunoglobulin therapies apply. Shire was acquired by Takeda in 2019, the role remained the same from 2017-2020. 1. Provided scientific expertise and training to ensure cross-functional global and regional teams understood and addres

Transferred skills and experience from medical devices to the pharmaceutical industry and proved ability to integrate/collaborate in new industry and managed multiple complex projects and executed effective budget planning and controlling, amidst an environment of constant change due to mergers and acquisitions. Managed and executed strategic planning and budgeting for the GMA Rare Diseases Franchise ( Fabry’s, Gaucher’s, Hunter’s, HAE), in alignment with global business units and local operating strategies

Implemented first global surgical online platform and GP curriculum in the company. Renegotiated contracts with third-party providers to reduce overall training costs. Supported unprecedented growth in sales of vast product portfolio and geographical expansion, by providing internal stakeholders to more effectively discuss and sell products and solutions with Challenger Sales skills. Partnered with KOLs in COEs and other practice organisations to develop concept and content for a blended learning curriculum

Developed concept and content for a new digital product and service portfolio, integrating SAP WCEM e-commerce and SAP-CRM platforms for tracking customer and operational activities. Responsible for all aspects of marketing claims and positioning, lifecycle/product-related/process documentation, operations and monitoring of product portfolio sales performance. Conducted competitive analysis to identify product and service gaps and proposed next stage innovation. Proposed and implemented pricing strategy and

Successful setup of process/workflow and launch of the pilot digital service business in the US CADCAM manufacturing site and US market. Assigned to the US subsidiary for launch project management and to train the local launch team (sales, marketing, customer service and operations) for a new digital solutions pilot business. Ensured regular and effective communication of project status and timelines to HQ stakeholders. Provided technical testing and optimization of workflow for the digital service lab and

Provided clinical and technical support to product development team to launch innovative new implant and prosthetics line. Co-developed BU Global Marketing Plan; developed sales and marketing materials Worked with customer marketing to investigate new product line complaints and improved packaging initiatives. Team effort exceeded revenue target for new product line in the first-year post-launch.

Executed successful crucial product launch to gain top market position, amidst interruption from a major earthquake and nuclear disaster. Assigned to the JP subsidiary for launch planning and project management to introduce a new product line into the Japanese market. Extensive collaboration between multiple stakeholders across global and local teams, including marketing, sales, training & education, event management, regulatory, logistics, customer service, and finance.

Successful transition from clinician to business manager; Expanded a small primary care dental chain to 3 tertiary-care dental facilities. Responsible for daily operations of 6 dental centers, leading and overseeing clinical and administrative aspects for 85 staff with P&L responsibility, budget and financial planning, clinical and professional supervision of junior dental officers and dental auxiliaries; Provided education, training and mentoring, staff and patient relations, and manpower planning. Contrib

Post-graduate surgical training in inter-disciplinary areas: Head and Neck Oncology, Oral Medicine, Trauma and Maxillofacial Surgery, Prosthodontics, Periodontics, Orthodontics, Pedodontics. Emergency room triage, surgical rotations and ward management, treatment of special care patients with sedation and in high-dependency units.