Liene Mihalova

Supporting the marketing side of the HUGO BOSS Global Loyalty Management team, including: - coordination of all loyalty program initiated marketing activities; - CRM projects (from online to offline); - OMNI channel initiatives; - loyalty rooted event project management; - coordination of internal interfaces; - creative, strategic and project management support and others.

International Marketing Strategy, Digital Communications, Events. Focus on SMEs.

Support the EMEA marketing team: -PR (media plan execution, asset production, PR analysis, monitoring and evaluation) -EVENTS (creative support, branding solutions, on-site support) -FASHION MARKETING (campaign management, execution according to the trends, research, analysis of the competitors) -SPORTS MARKETING (ambassador support, communication, seasonal seeding management, rider social media performance analysis) -GENERAL (CRM/E-mail marketing, sales meetings, reports, internal communications)

Marketing project management, starting from strategy and creative concept’s development, to the implementation at a tactical level. Campaign management according to client’s needs. Division of tasks and supervision of the work in internal environment (designers, social media administrators, copywriters, suppliers). Created social media strategies as well as administrated social media accounts. Handling with the available budgets, managing campaign costs. Evaluation of the campaign effectiveness.

Being a part of the marketing team at a tactical level. Attracting new students and prospective students to the university by making them aware of the values, vision, mission, daily life of the university in terms of academic and social presence. As a Senior Student Ambassador I was more involved in the strategic planning of activities and had a chance to supervise peers at some cases, influence the long term plans of the programme.

Tactical implementation of marketing and communications/PR strategies. Assistance in developing long term activities for SEB group's initiatives in Latvia at a strategic level. Maintenance of social media platforms, assistance and (in some occasions) leadership of marketing and/or communications projects, management of sponsorship events, creation of PR content weekly in terms of press releases, market research and monitoring, organisation of press conferences, interaction with media.

Support the PR Agency with help where necessary (writing press releases, competition copies, researching competitors, researching clients and their competitors, participating in brainstorming sessions, selling in to media, contacting clients and others). Performing evaluation of campaigns, assisting in press conferences and events.

Involved in the organising of an entrepreneurial conference amongst local businesses, delegates from the municipality, representatives from several embassies as well as government institutions. Involved in the planning process as well as during the actual conference.

21st Century Advanced Business Structures, Accounting and Finance, Applied Business Research Methods, E-business, Innovation Development, Integrated Marketing Communications, International Business Management, International Strategic Marketing, Managing for Sustainability, Marketing of Services.

Marketing Communications, Marketing Research, Marketing, Advertising and PR Practice, Reflective Manager, Complexity of Management, Creative Industries Marketing, Management Organisation Synergy and others.