Luiz Gustavo Guedes Correa

Manage distribution channel in whole EMEA (over 25 distributors) for all Molecular Biology and PCR products of Illumina, including Eco, NuPCR and Epicentre. Optimization and consolidation of sales channel optimization with sales and product training and strategy. Develop marketing campaigns and solutions. Delivery of customer-facing seminars (qPCR and NGS). New customer acquisition and KOL network.

Global Lead for the Molecular Biology Tools portfolio (including nucleic acid purification, next generation sequencing, epigenetics, restriction and modifying enzymes, DNA and RNA ladders and the cloning workflow) including: product launch and postitioning product image generation of global collateral pieces printed and eletronic media global campigns new product development marketing strategies Sales and product trainer Development of tailored solutions OneBio lead Business analysis

Technical support and sales support EU Sales and Product training - worldwide Product pricing - EU Product launch and forecast Managing and developing the "Expert Seminar" series in EU Dealing with bulk and customized products Freezer program manager in Spain and BeNeLux Sales strategy and marketing for different product groups including RT-qPCR, nucleic acid purification, modifying enzymes and cloning Business development - Spain Business analysis

Preparation of lectures and seminars Supervision of doctoral and technical students Laboratory management (including budget and contracts) Developed qPCR platforms for genes involved in the sink-to-source transition in leaves and for the carbon/nitrogen balance Development of concepts of LEAN research in the laboratory

Study on evolution of regulatory networks of transcription factors in plants with focus on the sink-to-source transition in leaves. Discorery of important markers for the transition and qPCR assays for uncovering changes during this process.

Phylogenetic relationship of bZIP transcription factors in plants and development of techniques for detecting protein-DNA interaction

Bachelor and License in Biology with emphasis in Molecular Biology