Maksim Strugovets

Senior Trade Marketing Specialist, Trademark Development Department, Totachi Representative Office in Russia.

• Strategic and operational management of the company's marketing (identification of potential segments, forecasting, sales planning taking into account market trends); • Ensuring high-quality and timely conduct of marketing and advertising campaigns, development and implementation of activities to increase sales, increase customer loyalty and brand reputation; • Analysis of the competitive environment, main trends, optimization of the product portfolio;

• Elaboration, organization and realization of federal, regional motivational campaigns; • Making up a plan for campaigns, a schedule of works and budgeting; • Preparation of analytics and reporting on advertising and marketing activities in Russia; • Conducting negotiations with suppliers regarding the organization of marketing activity; • Coordination of sales development activities with the company's internal subunits; • General management of marketing activity in Russia for supplier brands.

• Sales analysis. Assessment of the distribution level. Sales volumes control among customers; • Conducting negotiations with suppliers; • Development of marketing programmes, sales promotion programmes and product promotion; • Conducting negotiations with dealers of PAO "KAMAZ". Organization of initial sales of new products or products sold under special offers. Working with the dealer network to increase the volume of purchases in "Auto Spare Parts KAMAZ" LLC to the assigned product lines;

“Auto Spare Parts KAMAZ” LLC is a subsidiary of PAO KAMAZ, which is exclusively entrusted with the sale of spare parts for KAMAZ trucks throughout Russia. • Development of chain stores "Original spare parts KAMAZ"; • Development of advertising campaigns in all areas of marketing activities; • Interaction with suppliers within the product line, development and coordination of joint advertising campaigns and marketing activities; • Evaluation of the effectiveness of advertising campaigns;