Martin Castro Vassallo

- Lead a new service campaign that increased current customer purchase of additional products by 68%, adding on average 2 more products to their contracts and building loyalty - Boosted the customization of over 20% of our solutions by redirecting the concepts that our product managers and developers had of customers, and by segmenting them - Increased the average traffic time in our websites by 150%, creating educational content, developing immersive tutorials, and providing brochures.

- Initiated collaborations with consolidated clients. Developed promotions in exchange for recommending us to their partners, increasing the existing portfolio by 20% in 2021. - Usage of Salesforce CRM - Defined service products and developed guides with explanations that reduced clients inquiries by 53%, increasing overall customer satisfaction. - In charge of organizing contract sales procedures. - In charge of negotiations, after-sales activities and warranty costs, resolving invoicing queries.

- Responsible for increasing the sales of extracurriculars and for the supervision of the Marketing campaigns. Reported to the head of the Marketing area, financial managers and extracurricular managers. Supervised 1 intern. - Increased attendance to events 20% compared to the previous periods with the use of marketing tools. - Increased visibility of extracurricular activities by 25% through the development of internal and external presentations, samples and brochures.

- Cut down costs of intermediate goods by 20% by negotiating with suppliers after identifying the average market’s costs of the goods - Ensured the fulfillment of agreed delivery times and compliance to standards of about 50 daily orders, monitoring their shipments and being an intermediary between suppliers and the product’s end users - Sped up response to non-compliance complaints by 13% with the design of a system for their management

- Specialization in Strategic Marketing and Finance. - According to the ranking of the British magazine "Times Higher Education" (THE), Jacobs University is among the 300 best universities in the world, and in international orientation it ranks first in Germany. - Culturally diverse community with students of more than 100 nationalities.