Melanie Ockels

Growing a global function that establishes and drives digital performance measurement frameworks. Hypotheses led deep dive analysis identifying insights and recommendations resulting in a performance uplift.

Wee Invite is a start-up that made it’s mission to bring people together for real life moments. It's social event App gives a wide variety of social experiences. The event search mobile application is a community of like-minded people who enjoy real time moments. Being part of a start-up is a great environment to be hands on in all areas of the business. Main responsibilities are establishing Branding and Marketing of the company.

Regional Business Manager APAC (Luxury Focus) - Interface for APAC matters towards HQ in Paris - Global & Regional Scope of Work management - Regional support for strategic planning recommendation and ad hock request - Account management guidance and support for local teams. (Focus client service & relationship) - Key clients are Kering (15 APAC markets) & Swarovski (12 APAC markets) - Business development across the existing region and expansion to SEA markets

- Worked with 12 PUMA local offices - Develop long & short-term marketing strategies for ATL & BTL campaigns - Media & Communication planning - Manage Performance categories & Athlete Sponsorship management - Digital & Social Media: Developing campaign assets & content - Research Projects: ECCO/ Analytics/ Brand Tracker - Liaison internally with regional cross functions - Key interface between Global HQ - Liaison with external agencies: ZenithOptimedia, Ogilvy & Mather, etc

Responsible to drive sales and develop new strategies. Offer an outstanding customer experience purely based around customer needs. Executing trades via the phone. Establishing business expansion into new regional markets. Seeking for more team members actively, contact me please under ockelsm@lmax.com.

Duties: Team leader, controlling cash flow, training and coaching new colleagues, controlling waste and markdown. Working to strict Trading Standards regulations with merchandising and SEL discipline.

Achievements: - Established a Lifestyle strategy with the Lifestyle Marketing Manager for twelve Asia Pacific countries. - Worked closely with communications planning Agency to ensure plans are well executed in all countries. - Acted as Asia Pacific PR representative to distribute information from the Global team in Boston. - Fully in charge of a new co-operation partnership with PEPSI. Developed a marketing strategy, supervised shoe & T-shirt product development for the new product Pepsi Max in China.

Achievements: - Holding sales conversations on business fairs and acquiring new businesses while maintaining strict service level agreements with existing customers. One of our clients Arup Lighting installed the lighting system at the ‘Birds Nest’ for the Olympic Games 2008 in Beijing. - Contract negotiations (£ 250k). - Business trips to customers to cater for individual design, product development & quality control and timely execution of projects. - Building up a client database, recruiting new employee

Duties: Intensive support in organizing the annual event “International Hours - Barcelona” with over 1.000 guests. I created PR in Spanish, arranged location, logistics and catering.

Descriptive Statistics, Information Systems, Analytic Statistics, Analysis, Linear Algebra, Financial Accounting, German Business Law

Business Studies, English Business Law, Macroeconomics, Microeconomics, Web design, Marketing, Retail Marketing, Human Resources, Ethics & Governance, Manageing the Economy.

Wirtschafts- und Politiklehre, Biologie, Geschichte