Michael Laley

- Evaluate, select, and develop alternate channels that offer the greatest potential to expand European sales and distribution. - Source new products and negotiate competitive pricing with manufacturing partners. - Attend industry conferences, trade shows, and stay informed of all new and existing regulations relating to the industry.

Manage and provide category direction to a regional sales team consisting of 15 states in the central United States. Analyze category and market dynamics to identify business building opportunities and develop plans to accomplish specific company and regional goals within budget guidelines. Forecast volume and provide insight on category and brand development. Develop key performance indicators report results to marketing, sales, and manufacturing leadership teams.

Build volume and share in assigned national accounts, regional chains, and distributors and improve overall customer partnerships within those accounts by utilizing fact-based selling and category management principles. Major accounts included: Love’s Travel Stops; 330 stores in 39 states Allsups Convenience Stores: 310 stores in 4 states 7-Eleven Oklahoma: 110 stores in Oklahoma

Supply strategic analysis using syndicated databases to recommend initiatives. Verify results in support of two Retail Operations Manager’s goals and objectives. Provide guidance and direction to retail team on specific merchandising and chain activities, including follow-up with tracking of results. Assist in training and development of territory representatives in the field and through in-class training of selling skills training.

Uncover opportunities using syndicated data and distributor generated the field and through in-class training of selling skills training. Research and implement optimal sales and merchandising programs for retail accounts in southeastern Oklahoma territory. Sell distribution of new products and expand distribution on established brands and ensure competitive pricing.

Management