Petr Anderle

Helping Sitecore clients and partners drive successful adoption and ongoing use of Sitecore Experience Platform through advanced digital marketing techniques such as user profiling, content targeting or marketing automation.

Product Owner of SPARC, a campaign planning & workflow tool developed for eBay, the international e-commerce leader.

Product Owner for MONETA group‘s websites, managing a team of 30+ members to continuously design and deliver websites as products following Agile methodology (Scrum).

- re-definition of Actum+ digital product potfolio of specialized teams and associated topics such as process definition, digital maturity model, marketing communication, customer acquisition and know-how documentation - consultancy on human-centered digital marketing in relevance to Actum+ digital products (customer journey mapping, customer profiling & personalized content strategy, advanced marketing functionalities of Sitecore XP and Kentico EMS

- developing, updating and presenting an omnichannel content targeting methodology as a product - providing consultation on content personalization within a digital Customer Experience strategy - assisting clients with implementation of personalization technology into their digital presence - advising on personalization egines in Sitecore Experience Platform and Kentico EMS

- product management of ecommerce and web solutions based on the Kentico CMS/EMS platform - consultancy in the area of web-solutions, ecommerce projects and digital marketing strategies - project management of complex systems integrating web apps, CRMs, ERPs and others - advising sales team on sales strategy by providing product-relevant market analysis - presale management including solution proposals and contract negotiation