Pierre Scott

Launch and manage a HNW wealth, banking and membership programme (Jade by HSBC Premier) across seven markets. Lead global research and insights programme. Lead customer experience mapping across retail banking, wealth management and lifestyle. Deliver marketing collateral and digital assets to brand (web and app). Achieve and exceed client growth targets globally (acquisition and revenue).

Deliver marketing and product development strategies to achieve revenue, acquisition and retention targets for Amex’s joint ventures in the Middle East (Bahrain) and Saudi Arabia. End to end ownership of the product line strategy including product development and refreshes based on customer and product research and market intelligence. P&L ownership.

Lead the UK Corporate Card marketing team to develop marketing strategy (lead generation, acquisition, retention and CRM) Deliver intel based new product development and product refreshes.

Develop and launch loyalty scheme including proposition development, design, implementation, CRM and communications and online strategy. Exceeded acquisition and revenue targets.