Rajyashree Dutta

- Effectively conceptualized & executed end-to-end communication strategy for 3 brand campaigns & 19 tactical campaigns, contributing to consistent incremental footfalls in stores. - Spearheaded 2 new store launches & 1 store relaunch with comprehensive marketing, communication & media plans that involved building a narrative that fits the overall brand while catering to hyperlocal markets. - Implemented a new digital content strategy by utilizing insights derived from data analytics

- Led complete creative & media mandate of 1 brand campaign & 5 sales campaign for The Body Shop - an international beauty brand from Natura & Co; resulting in achieving all targeted KPIs. - Led digital strategy for Tata Sky - an HDTV service provider to successfully develop a digital ecosystem in South India by creating its relevance in the TG’s life. - Conceptualized & launched digital presence of Fossil - an American youth watch brand in India.

- Led the pre-launch & launch phase of Taneira - a new- edge women’s wear brand, by developing the brand from scratch that included brand nomenclature, positioning, purpose, brand-book, integrated communication & execution. - Led the project to develop the complete branding and communication for Community, a Bangalore based microbrewery. - Led a few additional projects as the brand lead, primarily to develop integrated brand communication, which include - Raymond Made-to-Measure, Myntra, SMUDE, & Ruosh.

- Led the account of Vcloud (now Vclusive) & its associated brands that brought together a number of luxury fashion, lifestyle and hospitality experiences for a niche audience. - Led the account of AIS (Asahi Glass) for brand communication requirements for its B2B customers that included - OEM partners, workshops & mechanics for industrial products; architects & real-estate developers for its consumer products.

- Conceptualised and launched Rasa India, a modern Indian bistro in Bangalore - bringing in 100% target revenue much ahead of completion of the year.

- Handled end to end communication requirement for Expat Group - a real estate developer in Bangalore, India.

- Handled end to end communication requirement for Taj Group of Hotels - both at brand and property level across India and Asia.

Marketing & Finance