Sabrina Staudacher

InStyle | ELLE | Harper´s BAZAAR | Esquire

- Campaign and project management of digital, native and social media campaigns - Campaign management and optimization with Google Analytics & Facebook Ads Manager - Identifying learnings and relevant KPIs for digital campaigns - Reporting to customers

- Support in various project briefings and creative tasks with agencies (feedback / re-brief / valuation / etc.) - Support in the management of global social media campaigns e.g. for MINI - Execution of a OEM-specific web visibility study for a customer - Offer-preparations and billing in SAP - Supported the opening of the Harman Store Opening in Munich

- Project Management CRM Art Basel 2018 - Development of customer journey for VIPs. KPIs: 580 VIP guests, 612 leads, 1070 prospects, 462 contacts - Project Follow-up, implementation of CRM activities and evaluation of the data - Additional: Bachelor thesis, analysis and evaluation of the generated KPIs to identify optimization possibilities. Title of the thesins: Brand management in the premium segment. An analysis of customer experience management in cooperation with BMW. Grade 1.5

- Content Management with CMS-tools RedDot and Drupal - Video- and image editing e.g. with Photoshop - Editorial support of various subject areas of the website www.rtl2.de - Support in online marketing, concept development and market research - SEO keyword research - SEA analyses

- Responsible for the monthly release and project planning - Assisted in the preparation of reports for the (Top)Management

Brand Management