Seth Westhoff

•Acquired, developed and grew client list and business scope: Freeman Seattle, Authenticity 50, Lot 35 Homes, The Gentlemen’s Barbershop, LOHO, Icon Church •Delivered comprehensive marketing audits and S.W.O.T.s •Consulted, strategized and implemented paid and organic social, SEO, SEM, email, and web design •Developed full-funnel multi-channel marketing strategy for Authenticity 50 and Freeman

•Lead two junior team members •Social platform and media team thought leader •Developed and implemented processes and documents •Planned, developed and wrote media 101 decks for the team and agency •Advocated, developed and lead testing and measurement which was applied across the team •Nurtured client relationships that resulted in openness to testing, new targeting and updated measurements and more

•Managed budgets and forecasting •Lead vendor assessments and negotiations •Built and managed multiple client relationships •Agency thought leader for Twitter, LinkedIn, Snapchat and Reddit •Taught in-person social media learning sessions at client headquarters •Managed and supported multiple accounts: Wilson, AARP, GNC and Tile

•Built strategic comprehensive paid social media plans across FOX broadcast, sports and Nat Geo accounts •Leveraged multiplatform strategies against client KPIs to deliver against client goals •Optimized campaigns daily to ensure KPIs outperformed industry benchmarks •Leveraged multiplatform strategies against client KPIs to deliver results

•Created and managed class materials, grades and communication on Canvas •Organized and lead a French student specific event with guest French speaker through Skype •Developed an instructional plan and student assessments based off curriculum •Taught 101 and 102 level courses