Shubhangi Sinha

• Responsible for Fungicide Portfolio business. New Product Launch, Marketing and Communication strategy • Developing Brand roadmap for Rallis and Co-Marketed brands for sustainable business growth • Designing communication and feedback mechanism for Rallis Business Partners (Sales Channels) • Conducting Market Research Surveys for customer and Channel partners to get insights and feedback on product Campaigns

• Responsible for Fungicide business in F&V worth 1000 M INR. • Prepare the Brand Strategy Road map and drive product and pricing strategy for fungicides • Customer and Market need gap analysis for opportunities of business growth. • Acquiring in-depth knowledge of competitor products, technical and marketing parameters. • Designed Product campaigns and driving uniform execution, evaluating, framing and developing key promotional inputs

• Create robust future Product Pipeline, Identify and develop new Life Cycle Management ideas • Develop Asset Management Strategy for India for key actives (F500, DMM) • Work with cross functional teams like R&D, supply chain at country and marketing at region and global level for Product LCM and Asset management • Actively worked with Region and Global product manager and marketing teams to drive global product strategy for the country

• Finding new product fitment through multi location product trails, analyzing the product performance under different conditions and propose the best results. • Finding the Unique Value Propositions for the new products and supporting marketing function. • Knowledge building in the sales team by providing solutions to product queries and enabling them to achieve success