Carsten Heftrig

Lead international aftermarket and customer support operations across Central Europe and CIS. Responsible for customer retention, service excellence and commercial growth initiatives. Lead a 15-person organization supporting customer experience and operational performance improvements. Drive initiatives within a market environment representing approximately €6.6B market potential.

Led European commercial capability development and business transformation initiatives supporting dealer and sales organizations across EU27+ markets. Directed a €1.5M annual budget supporting commercial transformation, digital tools, and capability development programs. Led an international team enabling dealer and sales performance improvements across Europe. Developed and deployed large-scale capability programs reaching more than 6,000 participants annually. Implemented performance and certification fra

Directed regional marketing strategy across CIS markets, supporting commercial growth, market development, and product launch execution. Led market development initiatives across multiple international markets. Delivered regional product launch and commercialization programs. Supported dealer engagement and customer acquisition activities. Developed market intelligence and competitive positioning strategies. Collaborated with sales leadership to accelerate growth opportunities and dealer performance.

Owned commercial strategy and lifecycle management for a major agricultural equipment portfolio across EU27+ markets. Managed a product portfolio representing approximately €500M annual revenue. Delivered significant market share gains through strategic positioning and go-to-market execution. Improved profitability through pricing and margin optimization initiatives. Led cross-functional commercial programs involving sales, marketing, dealer development, and product management teams. Influenced product stra

Led commercial and marketing development initiatives across Ukraine and Moldova, driving significant growth through dealer development, market expansion, and strategic business planning. Contributed to business growth from approximately €25M to €200M revenue over a five-year period. Expanded dealer coverage and market penetration across multiple countries. Developed growth strategies aligned with regional market opportunities. Strengthened dealer capabilities through structured business development programs

Led commercial growth initiatives across Finland and the Baltic markets, partnering with dealer leadership teams to accelerate business performance, market expansion, and customer success. Directed dealer development activities across multiple countries, strengthening dealer capabilities and driving profitable growth. Partnered with dealer principals and senior leadership teams on strategic planning, market development, and business performance improvement. Increased market penetration through customer-focu

Developed early expertise in international marketing, product development, and customer education. Supported international markets across Asia and Australia. Contributed to worldwide product development activities. Delivered training and knowledge-transfer programs to approximately 1,000 participants. Built foundational experience in product strategy and market development.