Sorin Blideran

• Promoted to lead and develop Orange Group Service Marketing through Orange Care strategic program across Europe & MENA with a target to build a new revenues stream and improve NPS • Manages full devices lifecycle, through Value Added Service e.g. insurance, loan phones, trade-in terms, in shop and online assistance, after sales, repairs • Matrix manages a transversal team of 50 stakeholders in 15 countries and corporate organization

Led and Developed Mobile Insurance and After Sales services across European footprint (8 countries) • Defined vision and strategy, Developed and refreshed business models, value propositions, go-to-market plans • Collaborated with in-county PMs for local deployment, influenced European and local partners to improve business model and negotiated new agreements • Led the deployment of In Shop Repair Services in 50 retail outlets across Romania, Belgium, France, Poland, Egypt and Jordan

• Managed a Product Portfolio including , HD voice, USSD, Voice Mail, Expert assistance, Insurance, Trade in, Cost control, APNs, led customer experience improvement projects on services in portfolio • Collaborated with internal departments and other Marketing functions to develop and manage device lifecycle Value Added Services to drive new customer acquisition and retention • Developed a new stream of revenues around in shop value added services with a double digit growth year on year

• Delivered robust market intelligence on the SME telecom equipment segment (Routers for voice and data, Gateways, Softswitches) • Monitored market trends and new technologies, benchmarked competitor activity, specifically distribution strategy and new product development • Distributed key findings and recommendations to ensure Senior Management and key stakeholders are updated, built strategic recommendations

• Managed a product portfolio including Routers for voice and data, Gateways and for converting different types of signalisations (PSTN, SS7, VoIP, ISDN) dedicated to small carriers and enterprise communication • Developed company’s event management activity as part of the strategy to grow international presence including international industry events (CeBIT Hanover, Istanbul, SMAU Milano, MWC Barcelona) • Deployed and managed SEO campaigns