Svenja Upmeier

Guarantee the development & implementation of a collection framework; Manage market analysis & research; Monitor turnover developments analyzing & optimizing distribution channels, implementing sales plan actively steering sales organizations; Interact, analyze & communicate with our subsidiaries & markets; Responsible for pricing of the collection according to target positioning & margins; Define seasonal FC & delivery plans; Collaborate cross functionally to ensure implemantation of brand strategies

Elaborating product- & marketing concepts; analysis of sales in numbers & market data to ensure a market compliant price range as well as calculation (KPIs, Forecast, Margin); briefing & close collaboration to & with fabric sourcing, design team & developers; collaboration with marketing & retail; international market evaluation & trend analysis; continuous maintenance of master data to assure accuracy within the process schedule; presentation of the collection to the board of management & sales team

interface between line conception, design & development, calculation of margin & total seasons, analysis of forecast & regions incl. Charts & pivot tables, retail merchandising, responsible for protos & final designs, fashion show organisation, competitor analysis, trend- & field research incl. vendor fair visits

preparation & organisation of communication arrangements; coordination of cooperation between Marketing department PR agencies; product placement; design & development of all print & online merchandising

Sportökonomie und -management/ Marketing/ Informations- und Produktmanagement/ Organisations- und Leadershipmanagement