Dr. Svenja Winkler

Apolix is the global leader in process mining strategy and services. We are globally recognised as one of the most successful and fastest growing Celonis partners, hence our platinum status. As a dynamic result-driven company, we turn your data into actionable insights to create value for your organisation. Through process mining we accelerate your strategic initiatives and we help you streamline processes, cut down costs and increase profitability.

Conducting strategic research projects at scale for predicting reliable demand and generating behavioural insights.

Investigated consumer trends and insights in information and technology usage by the help of consumer research and data science to enable more effective marketing decisions. Drove learning and development approaches for the next generation of marketers to support the creation of more sustainable and impactful solutions

Introduced diverse groups of people to a healthier, fitter, and more confident lifestyle by leading structured fitness programs. • Coached individuals and small group classes up to 30 participants to guide and motivate members in achieving their individual health and fitness goals • Prepared course structures and training programs to secure fitness progress and organized time management for 2 specialty classes. • Supported customer service, sales and complaint management

Drove product development and innovation through consumer research and market data insights. • Managed commercial product introductions in DACH markets • Supervised launch projects to ensure project progress by using tracking and reporting tools. • Organized and implemented quantitative and qualitative consumer research to generate consumer insights on sustainable consumption and user experiences • Analyzed product ratings and reviews and reported monthly market and sales performance

Developed DACH retail marketing campaigns by matching consumer insights and specialized products in the apparel industry. • Conceptualized and executed digital and stationary marketing efforts of niche product introductions • Designed and executed data exchange processes with external stakeholders to optimize marketing and brand collaboration. • Identified industry tendencies and composed weekly research reports to communicate consumer and market trends to key internal stakeholders on a pan-European level

Introduced diverse individuals and groups of people to a healthier, fitter, and more confident lifestyle by designing structured fitness and nutrition programs. • Coached individuals and small groups to guide and motivate members in achieving their individual health and fitness goals regarding better nutrition, weight loss, strength increase, injury prevention, and rehab. • Supported customer service and sales to handle complaint management and increase the company’s member base

Strengthened customer relationships through efficient and time-sensitive claim management. • Gathered, assessed and processed incoming claims to support retailers and vendors assuring compliance of directives and usage of correct order reasons • Analyzed and presented monthly customer claims reports to identify optimization potential and business risks. • Optimized claim processes and consolidated customer relationships to increase efficiency and customer satisfaction

Generated key consumer and industry insights by conducting holistic analyses to understand consumer behavior and create effective communication strategies. • Analyzed market, consumer and competitor developments and discovered social and technological trends for clients in 7 different industries to generate unique product or brand propositions • Generated target group analysis and developed customer journeys for 5 clients to support cross-functional teams in creating communication materials

Generated key consumer and industry insights by conducting in-depth analyses to create effective brand strategies and increase long-term brand value. • Analyzed market, consumer and competitors and discovered social trends for clients in 4 different industries to generate unique product or brand propositions • Generated target group analyses for 7 clients to support cross-functional teams in creating communication materials • Supported brand workshops with 2 major agency clients

• regional and national management of market research project including survey creation, coordination of staff, supervision of data collection, data entry, accounting • Conduction of qualitative and quantitative interviews with consumers and professionals • Creation of transcripts of consumer, expert, and group interviews • General administration

• regional and national management of market research project including survey creation, coordination of staff, supervision of data collection, data entry, accounting • Conduction of qualitative and quantitative interviews with consumers and professionals • Creation of transcripts of consumer, expert, and group interviews • Accounting • General administration

International Management & Marketing

Marketing & Management