Uzair Yaqoob

Monthly TV and Digital content planning keeping within budget and target KPI guidelines. Planned vs Actual reporting for both brands for targeted KPIs e.g. GRPs, Pay-per-clicks etc. Planning and reporting monthly Search Engine Marketing (SEM) campaigns for Pampers. Optimizing Pampers’ SEM campaigns for better Quality Scores and Search Impression Shares. Competition tracking across assigned product categories; created competitor alerts for new initiatives.

Mapped the process of spare parts delivery to the key stakeholders. Analysed and optimized the delivery network reducing TAT and Lead times and increasing efficiency. Devised performance metrics to appraise and asses 3PL partners for identification of bottlenecks. Advised on demand planning techniques of key components to streamline inventory management and optimize fulfilment times.

Conducted a competitor scan of Khaadi Prêt through market research to understand competitor brands' USPs, competitive advantages and gain retail level intelligence. Designed and executed retail surveys to find out the spending pattern of customers top of mind brands and brand perception of Khaadi and its competitor brands.

Marketing and Leadership Computer Engineering

Marketing