Valery Leprevost

Member of the company executive board, involved in all key decisions and Head of marketing / As such, helped to bring the brand back to turnover growth after 2 years of decline / In less than one year, redefined the positioning, ran an advertising pitch, changed agency and developed a new brand campaign. In parallel, put together a strong innovation plan for 2012 -2015 / led the customer strategy and the definition of trade specific plans; involved in the international contracts with Carrefour & Auchan.

Brand Development Director HOUSEHOLD CLEANERS Asia: in charge of a 400 m€ category covering 18 different countries across Asia / member of the Regional Category board and the Global Brand Leadership team for Sunlight (dishwash) and Cif (surface cleaners) / launched Cif as a new brand across Asia including China, India, Indonesia, Vietnam and the Philippines; this required adapting existing concepts and product mixes, setting up local production facilities and developing Asia specific advertising.

Brand Development Director SUN Europe, based in Paris: in charge of a 200 m€ business across 11 countries / led the Regional Category Board / winner of the first HPCE President’s Award for outstanding teamwork / defined the global CatStrat, the brand positioning, the communication strategy and long-term strategic plans / new “Expert” campaign was shortlisted in the top 10 campaign worldwide for Unilever in 2007 / as a result Sun was the fastest growing Homecare brand in WE for 2 years.

Marketing Director PERSONAL CARE Austria, based in Vienna: responsible for the Personal Care portfolio accounting for 60% of the Austrian business / member of the local Board reporting to the Chairman. Involved in all the company decisions / led brand activation experiments on behalf of the Personal Care Euro-board, bringing together viral marketing technique and story-telling / managed and coached an 8 person marketing team including 5 Brand Managers.

European Brand Manager AXE/LYNX, based in London: in charge of breakout innovations, covering extensions into shaving, hair and services (Barbershop) / involved in the development of 10 TV commercials in 1 year (“Ideal Women” winning Gold at the 2002 Unilever Awards), as well as press, outdoor and Internet campaigns / coordinated PR and event marketing in Europe / developed a major European dance event, the Axe Voodoo Eclipse, involving 4 countries in 1999.

Senior Brand Manager DOMESTOS UK, based in London: redefined the strategy and brand vision, leading to a new brand architecture as well as the introduction of the Domestos Germguard range / launch of the Domestos Toilet range which gained market leadership in 3 months / managed and coached 1 junior brand manager and 1 assistant brand manager.

Brand manager FURNITURE / METAL CARE UK, based in Hull.

European Brand Manager AIRCARE, based in Hull (UK).

Brand Manager MAISON VERTE France, based in Paris.

Assistant Brand Manager on AIR WICK - NEOCIDE - ZIP France / assistant Brand Manager WOOLITE - FABULON France, based in Paris.

Internship on READY MEALS (Maggi, Buitoni).

Assistant Brand Manager GORDON'S GIN / HENNESSY, based in Epernay.