Zehra Füsun Tuna

Angestellt, Regional Marketing Director, General Electric Health care
Mannheim, Deutschland

Fähigkeiten und Kenntnisse

strategic marketing management
product commercialisation
customer relationship management
leadership
cross-cultural teams
managing the marketing process
change management
personnel management
project management
budgeting
team player
passionate
authentic
results driven
pricing strategy

Werdegang

Berufserfahrung von Zehra Füsun Tuna

  • Bis heute 10 Jahre und 11 Monate, seit Sep. 2014

    Regional Marketing Director

    General Electric Health care

    Direct the design and management of the regional strategic roadmap, meet financial commitments for Xray and Interventional Imaging products in growth markets.

  • 2 Jahre, Sep. 2012 - Aug. 2014

    Region Marketing Manager

    General Electric Healthcare

    Develop regional strategy including product positioning, market segmentation, market trends, targeting, installed base retention for Xray and Interventional product portfolio in growth markets.

  • 1 Jahr und 11 Monate, Okt. 2010 - Aug. 2012

    Region Marketing Manager

    Roche Diagnostics GmbH

    Create, implement and monitor marketing & market development strategies, sales support for molecular diagnostics and biotech products for growth markets. Achieved alignment of country sales teams for a cohesive plan resulting in 20% increase in revenue.

  • 3 Jahre und 3 Monate, Apr. 2007 - Juni 2010

    Global Marketing Director

    Roche Diagnostics GmbH

    Design, lead and drive global strategy and marketing of biotechnology and molecular products and services with the revenue of cHF 635m. Maintain in-depth knowledge of global and R&D strategies . Leverage technology investments for the portfolio with resources and capabilities of different regions.

  • 11 Jahre und 1 Monat, Apr. 1999 - Apr. 2010

    Country Marketing Director

    Roche Diagnostics Turkey

    Lead local and strategic planning of diagnostic healthcare products and services with revenue of 80Mio€. Built, hired, coached and performance reviewed sales, key account management, and customer support teams. Spearheaded a marketing program involving analysis of market trends and forecast, competitive products, product positioning, pricing strategies adn marketing delivery systems.

  • 2 Monate, Aug. 2001 - Sep. 2001

    International Project Manager

    Roche Molecular Diagnostics GmbH-USA

    Piloted and led a Personalized Healthcare diagnostics project in Hepatitis together with Roche Pharma, as a driver of change in healthcare

Ausbildung von Zehra Füsun Tuna

  • 2 Jahre, Sep. 1987 - Aug. 1989

    animal physiology

    University of Oregon- USA

    animal physiolgy, animal behaviour, fish physiology and biochemistry

  • 4 Jahre und 8 Monate, Sep. 1984 - Apr. 1989

    Fisheries and Wildlife

    Oregon State University-USA

    animal physiology, endocrinology, biochemistry

  • 4 Jahre, Sep. 1979 - Aug. 1983

    Biology

    Middle East Technical University- Turkey

    microbiology, endocrinology, biochemistry

Sprachen

  • Englisch

    Fließend

  • Deutsch

    Gut

  • Türkisch

    Muttersprache

  • Italienisch

    Grundlagen

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