ALBERTO SCANZIANI

SMEs’ entrepreneurs contact me when they want to find out additional room in the global market or identify new sectors to promote and sell their products in. I make sure Companies have the proper internal conditions to be successful abroad and I play operative roles as Temporary Sales Director & Export Manager; I provide entrepreneurs with the needed vision to penetrate new Regions or market sectors.

Sales & marketing Director in an Italian manufacturer of automatic book sewing machines. Main achievements: preparation of the world’s biggest trade show Drupa 2012 with a good order collection and significant increase of the international visibility; Company’s new communication strategy; reorganization of the product range in two major product lines; realization of a new Corporate web site which is getting international leads. Commercial cost reduction.

Main tasks and achievements: - 10% sales growth the first year; - two new sales representatives appointed in Northern Italy; - Export strategy setup; - on-field support to sales representatives and export manager; - sales team coaching; - competitor and product analysis; - business development in Spanish speaking areas through my direct on-field activity; - major international trade show organization; - advertising in international magazines; - yearly sales target setup.

- 40% sales growth in the first 3 years; - penetration of new markets: North Africa, Middle East, Latin America; - European market development: UK, Spain, France, Russia; - acquisition 80 new accounts/year, most of them at zero cost through a new web site;

Sales Manager of tracked trencher machines (Construction equipment); product manager of wheeled multipurpose machines product line (earth moving machinery) and georadar device for underground utilities detection & mapping.