Alina Nesterkina

— Owned end-to-end delivery of 40+ lifecycle campaigns per quarter across email, push, and landing pages — managing target audiences, copy, and visuals while coordinating timelines across creative and product teams — Built and maintained real-time dashboards in Google Sheets to monitor campaign KPIs weekly — Localized and implemented messaging campaigns across 8 languages for email and push, supporting a platform operating in 46 languages — targeting active and churned users across the full user lifecycle —

— Audited digital touchpoints across the full customer journey and translated findings into a structured product backlog with prioritised requirements and documented user flows — Scoped and delivered 237 SEO/GEO pages end-to-end — competitor analysis, keyword strategy, content briefing, and QA — driving 15% organic traffic growth, coordinating independently across content, dev, and design — Led full redesign of two product sections from UX research through to launch, achieving a 72% user engagement rate on

— Architected end-to-end lifecycle campaign automation workflows for retail, QSR, and healthcare clients, audience segmentation, template builds, and automated sequences targeting active and churned users delivering CTR +3.2%, RPE +6%, ~€14K revenue impact —Managed multi-client delivery across channels, coordinating ad-hoc communications between stakeholders and internal product teams throughout the full project lifecycle

— Designed 2,000+ user interaction scenarios for YaGPT — gaining hands-on familiarity with AI product development cycles and technical content requirements — Ensured quality and consistency of training datasets across assessor-generated content