Anna Foxing

Responsible for Strategic Development and securing the future of Confectionery on the market, trough development of high quality confectionery products for the every day consumer.

Responsible for setting goals and develop commercial strategy of IKEA Food and Country marketing activities. Responsible for communication development for the national range and ensure consistency with national goals and the international standards. Develop and support the implementation of sales, marketing and advertisement strategies both externally and in-store. Responsible for following up and documenting activities and communicating successful activities to IKEA Food Services AB.

Marketing Manager for Convenience food & bakery Retail. Responsible for product development and identifying opportunities within the segment to improve product sales and market share. Monitor market trends, competition, analyze sales trend performance and oversee advertising and marketing activities. Evaluation of measures, tactics, strategies and positioning to ensure that the right message is delivered for the products.

Business Unit Manager/ Sales & Marketing Manager for Special Foods with responsibility for one of three business units within Nordic Findus Group. The Business Unit was responsible for the product category “special foods” which includes food for people with special dietary needs within the Findus Group. The business unit included sales team, product development, marketing and export.

Business & Marketing management