Arianna Saita

Responsible for Marketing depertment which is supposed to lead for -Marketing and Brand strategy - All campaign to prospects and customers: Content Campaigns, Brand and product campaigns, Trading campaigns - All media budget inlcuding digital, for paid, earned and owned media - Social Media - Sky Ticket Marketing strategy and Communication - Pan European project in Brand, Marketing and Media with Sky Group targets

Responsible for the three strategic areas in Customer Group and In Mktg responsible to set the strategic framework for Mktg Activities and Trading Campaigns. - Definition of Brand Strategy in coordination with International Sky markets - DE referent for Marketing, Brand and Media - Definition of Marketing priorities in terms of communication and Spending - Coordination within mktg of all other department´s activities to guarantee a consistent implementations of strategy.

- Responsible for the definition and the spending of media budget and its performances accordingly to brand and sales targets - development of contracts with major vendor and media group and agencies - development and implementation of Yearly marketing plans to guarantee the targets achievements - introduction of new tracking tools like Econometric modelling andf campaign tracker to monitor performances of marketing initiative

- development and management of advertising strategy and campaigns for TV, print, OOh, and digital - coordination of campaign process with other departments in mktg , media, digital, platform and crm - development and management of new brand positioning and strategy aligned to long term goal and innovation road map for Sky D. - development and management for quarterly advertising campaigns to support Sky D. Brand KPIs and Sales targets.