Atakan Bölükbaşı

o Continuing below explained responsibilities with Anti-Parkinson (Pexola) product added to product portfolio.

o Coordinating the market research process to identify key leverage points of the product and to build opportunity map o Conducting SWOT analysis for the product and the market o Defining the product positioning and marketing concept against original and generic competition o Defining the Key Success Factors (KSF) to reach product targets and building the strategic initiatives & marketing plan to achieve KSF o Implementing the marketing plan in line with the deliverables calendar .................

o Managed Customer Days Project which aligns and links all forecasting, budgeting, brand planning and CRM processes together o Managed all previous key responsibilities with the support of new recruited business analyst o Coached the new business analyst o Became Company Balanced Scorecard (BSC) “Core Team” Member (Management Committee interviews, macroµ analysis, SWOT, Strategy Formulation, Strategy Map and BSC Preparation for Company Level)

o Managed annual Medical Representative Input Process (Doctor Segmentation Data Collection) for Prescription Medicine (PM) and Consumer Health Care (CHC) products’ CRM cycle o Managed annual Targeting and Segmentation (preparation of Customer Value Matrix for each commercial product and coordination of segmentation mapping into the CRM Tool) process for PM and CHC business o Prepared periodical Field Force Capacity Usage Plan and monitored monthly National Sales Action Plan realization ...........

o Managed a project budget of ~5,5 million € o Conducted financial control (Progress Control of Suppliers, Debts&Payments Balance Control) o Prepared all kinds of management reports and presentations o Coordinated all relationships within Company and with all kinds of 3rd parties o Coordinated relationships with DaimlerAG (Germany) and prepared requested reports o Planned and organized training activities o Reviewed project related current business contracts and controlled their business compliance...

o Participated in a large scale Due-Diligence Project o Participated in Audit Support Engagements in Production, Technology and Finance Sectors  Review, security and risk assessment of Information & Technology Systems  Review, mapping and risk analysis of sales process flows o Participated in ATAS Refinery’s Transformation Consulting Project  Review, mapping and risk analysis of procurement process flows

o Participated in process improvement project in Spare Parts Sales Team o Assisted Spare Parts Sales Manager o Completed a software (running on Lotus Notes environment) design project for the automation of dealer based operations of Spare Parts