Badra Tapia

Oncology Launch Analytics: Led the Analytics & Insights activities to support Oncology product launches in Mexico, providing commercial teams with the data needed for launch execution. Market Sizing & Stakeholder Mapping: Built epidemiology models, market sizing, patient journeys, HCP segmentations, and institutional/KOL mappings to map out the Oncology landscape. "Designed a clear visual framework to map target market potential across 3 core clinical indications, helping leadership easily grasp the key dr

Led the end-to-end implementation of a commercial dashboard, centralizing key market metrics to streamline KPI tracking and business reporting for leadership.

Commercial Strategy & Market Insights: Delivered actionable business and market insights to drive commercial strategy across LATAM distributor markets (including Argentina, Colombia, and Chile), translating complex market dynamics into strategic inputs for business planning, portfolio prioritization, and regional execution. Specialty Care Expertise: Managed market intelligence, demand forecasting, and growth strategies for high-specialty therapeutic areas, including HIV, Hepatitis C, and Invasive Fungal In

Cross-Functional Leadership & PMO: Led regional Commercial Excellence initiatives across Central America and the Caribbean, driving execution, monitoring KPIs, and tracking key business milestones in close partnership with Marketing, Sales, Market Access, HR, and Finance. Sales Force Effectiveness (SFE): Managed end-to-end SFE strategy and operations, including territory sizing, target segmentation, incentive scheme design, and sales force training to optimize field force productivity and alignment. Comme

Spearheaded the optimization of the UK & Ireland sales force call plan during a short-term assignment, enhancing HCP targeting strategy and boosting operational efficiency

Global Analytics & Regional Liaison: Served within the Global Analytics organization as the primary partner for country and global leads, driving win-win alignment across markets to exchange local data for technical support and best practice sharing.

Coordination and support of market research activities to different Therapeutic Areas.

Support on different departments: Market Research, Marketing Events, Sales, Controlling, Procurement and Human Resources.