Can YILDIZ

• New ad tech implementation and integration (DMPs, DSPs, DCOs) • Translating business requirements into technical requirements for DMP implementation, data taxonomy configuration and digital tracking; audience targeting practices and audience-first thinking within campaigns. • Maintaining relationships with partners/vendors • Organizing and coordinating programmatic operations in ways that ensure maximum productivity and deliver business goals

• Taking lead in programmatic strategy preparation • Quality assurance of programmatic campaigns in terms of setup, optimization, pixel strategy • Coaching and training the team with professional advice • Setting up Data Management Platform and data collection strategy • Managing the programmatic activities of key clients Keyclients:GM, IKEA, Mondelez, Peugeot-Citroen

• Campaign building and tracking across multiple platforms (DBM, AppNexus, Turn, MediaMath, Adelphic, Strikead) with the integration of Amnet Audience Center (Data Management Platform of Amnet Group). • Building data collection strategies via DMP technologies to seize 1st and 3rd party data in order to actualize data-driven campaign delivery. • Managing data partnership communication with well-known publishers to stimulate the growth of programmatic Major Clients; Coca-Cola, Opel, Microsoft, adidas, Lego