Celal Sendil

 Global P&L responsibility for 500MUSD revenues, 2 product lines, 26 factories  Strategy, portfolio, footprint, business model, value chain, operational excellence of the global product group  Manufacturing footprint and capacity optimization, restructuring  Product development, innovation  Value propositions, go-to-market plans

 Leading sales and marketing for the global business unit (3BUSD revenues in 50+ countries). Member of global business unit team.  Managing regional sales and marketing managers to achieve given targets (Orders received, orders gross margin, market share, hit rate)  Global Business unit strategy leadership. Market analysis, demand mapping, supporting product group strategies development, consolidation, and implementation.

 Leading sales and marketing for division (10BUSD revenues in 50+ countries). Member of the global division management team.  Functional head of global front-end sales team (~3000 salespeople across all continents) in a shared role  Playing instrumental role among division, business units and relevant ABB group functions.  Strategic market analysis, division performance, synergies & collaboration between business units, sales & marketing processes, functional development projects

 New company start-up, business development with P&L responsibility  Country organization built up: company structure, processes, financial management & reporting, sales and execution teams, supply chain, human resources  Potential sectors, key customers, potential partners were mapped, sales & execution teams were formed and assigned for business growth in selected channels, products, systems  Management of Caspian Turbocharges workshop

Working in front-end sales team of ABB in Turkey having responsibility for marketing and business development across all businesses within local power systems and products divisions.

 The sales manager at the global manufacturing center in Turkey mainly responsible for marketing, sales and business development globally.  Global product manager of the medium voltage switchgear, responsible for complete life-cycle of the product.  Managing sales and tendering team of 5 people  Professional and structured approach to global markets. Demand mapping, pricing strategy, support to local ABB units, global promotion of the product, after sales service.

Senior Leadership Development Program