Edyta Werpachowska

- Designing and executing comprehensive e-commerce & online marketing strategies; - Building and optimizing online marketing performance channels, incl. SEA, social media, YouTube and affiliates; - Developing a customer acquisition sampling programme; - Developing B2C websites in Shopify; - Maintaining and optimizing the website content; - Managing and maintained Amazon channels across EU and US markets: - Optimizing Amazon content across all portfolios; - Building & overseeing Amazon advertising strategy.

- Leading a 4 person team; - Incorporating a strategic thinking into brands’ communication with special focus on digital channels; - Developing and maintaining relationship with the clients and business partners; - Multitasking with day-to-day client service; - Obtaining new business opportunities; - Leading presentations and trainings; - Incorporating media novelties and tech innovations to brands’ communication.

- Autonomous day-to-day client service (categories: cosmetics, beauty, detergents, adhesives); - Supervising work within the team; - Preparation and presentation of annual strategies for the clients; - Online and offline media planning and buying, incl. supervision over TV station commitments; - Introducing innovations in the company (e.g. realizing the first in the agency VOD campaign optimized for light TV viewers and the first in the agency YouTube campaign with weather trigger).

- Planning and buying online campaigns; - Optimizing TV campaigns; - Organizing and leading media trainings: internal and external; - Writing the applications for media competitions e.g. Effie; Young Creatives, - Improving cooperation with clients.

Main tasks: Planning and buying online & offline campaigns for Henkel and VMF; Constant contact with the client in English; Preparation of analyzes and strategies, including media and communication strategies; Active participation in new business projects, including clients from the banking and FMCG industry.

Planning and buying offline campaigns; Preparing analyses and strategies; Networking with clients, creative agencies, media agents.

Main tasks: Creating 4 applications for subsidization from Innovative Economy Programme, including creating project’s budgets and schedules; Analyzing foreign markets (2 markets for 2 clients) regarding the development of export; Client service.

Main tasks: Verifying reports (+30) and requesting for subsidisation (+20) from Small Projects Funds Poland – Lithuania 2007 – 2013 by the European Regional Development Fund; Creating reports and summaries of the activities of Euroregion Niemen Association; Client service; Translating documents from English and Lithuanian to Polish