Elias Henri Abi Gerges

• Led the net revenue management framework design and margin enhancement strategy in South Africa • Led the business turnaround strategy including end-to-end cost optimization, revenue management strategy and the development of a strategic growth plan in the UK & IRELAND • Designed and led the Revenue Management Framework, comprising brand and portfolio positioning, pricing strategies, channel management and trade spend optimization in Turkey

• Designed and led the strategy for optimizing the business ROA, encompassing Portfolio Strategy, Route to Market Strategy and Industrial Network Strategy in China • Led the redesign of the innovation process of a global brand, significantly reducing product lead time and supporting the brand's growth strategy in the US & Europe • Led the industrial network strategy design and identified efficiency improvement opportunities of a Unilever category in India and Pakistan

• Performed business planning for mixed-use developments including key theme parks in the region such as Legoland Dubailand, Six Flags and Universal City • Conducted in-depth market and financial studies for key real estate and hospitality developments • Advised on projects feasibility based on market findings and financial return indicators • Performed concept recommendations for high-end and luxury hotels • Core member of Deloitte’s Hotel Asset Management team

Business Strategy Luxury Marketing

In Association École hôtelière de Lausanne