Fernando Sánchez de Lara

PIELSA is a textile company that works in several textile markets such as upholstery, clothing and technical textiles. My responsibilities as the chief operating officer (COO) range from Purchases and Production to Sales. I was responsible of sales and exports, KAM, strategic planning, marketing and product development.

Start Up / web dedicated to the health market, specifically in the area of home care for dependents. Responsibility of the web design, commercial and marketing online.

Winncare Iberia, former Virmedic, is dedicated to the manufacture and distribution of equipment for hospitals, nursing homes and for homecare. Besides they manufacture a wide range of orthopedic devices. It is a leading company in the Iberian market. I was responsible for the business unit in Spain, as well as sale and distribution of the entire range of Winncare products in Spain and Portugal.

Andromeda Group is a leading company in the aquaculture sector in Europe, innovative and committed to quality. It has production plants throughout the Mediterranean, especially in Greece, France and Spain. I was responsible for the aquaculture production unit in Spain, as well as the processing factory, where I led the implementation of innovative packaging lines. I also had responsibility in the commercial area, especially in negotiations with major accounts and exports

Parasoles Gandia Safor is a textile company that specializes in Outdoor and advertising markets. Key player in the Spanish markets. I was responsible for the factory and sales, especially in Key Accounts, not only national but at European level. During this stage I managed product development and the entry into different markets / segments. I also led the internationalization of the company, not only in exports but in the origin of the raw materials and the creation of workshops in North Africa.

Parasoles Gandia Safor is a textile company that specializes in Outdoor and advertising markets. Key player in the Spanish markets. As commercial director and exports, I was responsible for creating and developing the Business Plan in accordance with the Strategic Plan of the company. I was also responsible for the sales network, KAM and exports.

Garcia Camara is a company in the industrial refrigeration sector dedicated to the manufacture of components such as condensers and evaporators. During this first professional stage, I was involved in the creation of the export department, consolidating exports, mainly in Europe. I was also responsible for negotiating the logistics.

International commerce, International marketing

Gestión Comercial