Götz Posner
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Götz Posner
- Current 6 years and 5 months, since Jan 2020
Global Head of Marketing & Customer Experience
Amadeus IT Group
- 10 months, Mar 2019 - Dec 2019
Head of Global Marketing Corporations
Amadeus IT Group
- 1 year and 8 months, Aug 2017 - Mar 2019SimCorp Central Europe
Head of Marketing & Communications Central Europe
- 3 years and 10 months, Jan 2013 - Oct 2016
Managing Director Germany / Austria / Switzerland
X-Trade Brokers (XTB)
- 1 year and 3 months, Oct 2011 - Dec 2012
Marketing Director Germany / Austria / Switzerland
X-Trade Brokers (XTB)
- 6 months, Apr 2011 - Sep 2011
Head of Marketing Germany / Austria / Switzerland
Alpari (Deutschland) AG
Responsible for marketing budgets, media buying and account acquisition in Germany, Austria and Switzerland. Creating new brand image and identity for Alpari as well as sustainable brand positioning within the following channels: online, print, radio, TV, social media, exhibitions, road shows, webinars, seminars and PR. Establishing CRM, mailing, tracking and affiliate solutions, strategic planning and development. In charge of employee identification and staff motivation.
- 1 year and 3 months, Jan 2010 - Mar 2011
Marketing Executive
Alpari (Deutschland) AG
- 1 year and 7 months, Feb 2008 - Aug 2009
Project Manager / Brand Consultant
IDEENHAUS MARKEN.WERT.STIL
Developing integrated marketing concepts, translating brand strategies into external communication, brand management, CRM, budgeting, preparation and execution of presentations, scenario planning and organising marketing campaigns, communication concepts within the ATL & BTL area
Developing brand strategies, brand core values, positioning statements, one word equities and namings. Restructuring and rebuilding brand architectures, preparation and execution of presentations, implementation of brand workshops and brand identification events, development of marketing concepts and brand building & management tools
Ausbildung von Götz Posner
- 3 years and 2 months, Aug 2003 - Sep 2006
Media Business Administration
Cologne Business School (CBS), University of Hertfordshire (UH)
Media & Marketing
- 6 months, Oct 2002 - Mar 2003
Angewandte Medienwissenschaft
Technical University of Ilmenau (TUI)
- 2 months, Aug 2002 - Sep 2002
Communication & Marketing
University of California Los Angeles (UCLA)
Communication studies
Sprachen
German
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
Spanish
B1-B2 (Gute Kenntnisse)
French
A1-A2 (Grundkenntnisse)
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