Ivan Majsky

• Identify areas where the business can leave its major footprint, create strategies crucial to establishing its presence on the market • Manage marketing functions to build brand awareness, conduct competitive intelligence research to monitor changes in the industry • Development and implementation of plans and objectives to capture business opportunities • Develop key accounts to build the customer base, establish strategic partnerships with industry affiliates

• Held full accountability for the design and enforcement of business initiatives as well as overall performance of the European Business Unit • Responsible for formulation and execution of effective sales and pricing strategies as well as the product management. • Administered P&L and forecasts to keep the balance between profitability and operational costs • Delivered high-level leadership and created results-driven sales team and highly efficient customer service department.

• Implemented strategic marketing campaigns to promote upcoming products and increase brand awareness among clients. • Planed and proposed innovative pricing strategies to get prices aligned with the EU market price level • In liaison with field engineers conducted interactive technical training at key customers to enhance tyre knowledge of end-users on how to increase lifespan, improve service and overall working conditions of the product.