João Carlos Branquinho

Managed a team of 5 regional managers who have responsibility for a total of +100 employees and several agencies to ensure the successful definition, development, and execution of SAP's marketing programs for SAP Partners, Small and Midsize Enterprises (SMEs), and Large Enterprises Indirect (LEIs) across all Regions globally. Strategically lead complex Digital program activation and acceleration initiatives within regions. Led the evaluation of the organization's performance to drive strategic change.

Owner of the Marketing Plan definition for Partner&SME and LE indirect. Responsible for the evaluation and KPI reporting, including demand generation, and control of allocated budget and identification of extra funding sources. Focus in the generation of business opportunities (MGO) for the Sales Unit. Responsible for the LAC Digital Marketing strategy (owned social media channels, advocacy program, social selling, social listening, thought leadership, SEO, paid search/display).

Development of Partner and General Business Marketing and optimization of Marketing execution support to all business areas of SAP. Owner of the Marketing Plan definition for Global Partner Operations Marketing. Focus in the generation of business opportunities (MGO) for the Sales Unit, both for top accounts and volume deals for ISE team. Responsible for Integrated Digital strategy (Web, Social Media and Communities). Launched the SAP Planet magazine and website. Acted as Chief Editor for the magazine.

Full responsible for all marketing planning, activities and budget on SAP Iberia, under Portuguese territory, targeting the LE market segment. - Relevant Achievements Successfully created the complete webinar infrastructure platform, with quick go to market and online lead generation surveys incorporated. Development of VIP lunch sessions (iLunch) with top customers in the north of the country, that took place in the customers facilities (96% attendance rate and MGO generated for all the attendees).

On top of the responsibilities on SAP Iberia, had the assignment to help the SAP MENA Marketing team to accelerate the go-to-market strategy, in all market segments (LE, ME and SE). Shared marketing best practices campaigns and tactics, implemented new procedures and templates, new demand generation tools and the best marketing structure and infra-structure. Second half year plan optimization. Enablement meetings with top SAP partners and third party entities relevant for the SME industry in MENA.