Kerem Basol

• Supporting forecasting and business planning activities to continually improve business performance and ensure overall targets are met • Executing sales and profitability analysis on the B2B portfolio on a periodic basis to feed portfolio-wise strategic decisions and to ensure the incremental value $/Vol for the business • Managing business growth projects to expand the business in terms of volume and total turnover in line with B2B strategy.

Managing international partners and direct accounts to sell payment terminals and solutions in the french speaking African countries and Kuwait. Won 5 new biddings in the region, exceeded annual sales target by 27% with an incremental sales of $2M in 2018. Engaged successfully with end clients by representing Verifone in 4 different regional exhibitions and organising 3 customer events throughout North Africa in 2018.

Managed successfully third party agency relationships and integrated them in channel projects to develop retailer and consumer engagement plans. Enriched the commercial toolbox by building a live digital stock-out incidence tracking platform from scratch which guides the field force in the most efficient and prioritised route. Prepared, planned & executed demand planning for all business segments and accounts and managed bottlenecks by driving intentory allocation decisions aligned with S&OP.

Regularly analyzed competitive intelligence data from AC Nielsen Retail and internal data resources, reported on time to top management by presenting actionable insights. Launched credit card sales in direct delivery areas to boost the purchasing power of retailers and increased sales by 14% in specific zones versus the control group. Expanded PM sales universe by 2000 retailers by leading a digital nationwide retailer cigarette licensing project, resulted in $7M annual incremental sales.

Regularly forecasted 1000+ retail stores sales with 95% accuracy through a forecast model created together with academicians. Set the monthly/quarterly store objectives including all KPIs in the bonus mechanism while accurately monitoring, analyzing and reporting actual results. Deployed a manpower planning project that dynamically organize cashier shifts in a store which resulted in 11% headcount cost efficiency in the pilot area.