Krisztina Barta MBA

-Owned and developed the medical aesthetics portfolio, defining international go-to-market strategies and launch roadmaps -Led new product launches end-to-end, collaborating with medical, commercial and external partners -Built and managed international distributor and professional partnerships to drive market expansion -Developed compliant, evidence-based professional materials and supported HCP education initiatives

• Design and execution online, offline campaignes • Building and maintaining good relationship with customers and clients • Customer satisfaction management • Social media presence • Home page content management • Implementation of non- subscription-based service for the vision impaired • Design and execution of related campaignes • Negotiation

-Managed and developed key accounts and large aesthetic clinics in close collaboration with clinic owners, managers and HCPs -Designed and executed account-based marketing and business development initiatives to drive market growth -Built long-term partnerships with HCPs and KOLs, supporting sustainable practice development -Delivered hands-on trainings and professional medical events, collaborating cross-functionally with Medical, Marketing and Sales teams

In connection with the prescribing of regular medications to eRecept, to explore the current situation among the patients of the practice, and then to develop a vision based on these facts Inform and educate patients in the light of the recording of regular medications on eRecept

• Regularly consultation with ophthalmologists • Attendance at congresses, symposiums, presentation meetings, round table discussions • Organization of round table discussions • Leaflet designing and sharing

-Managed key accounts and specialist HCP relationships in ophthalmology and specialty care -Supported prescription pharmaceutical launches and market introductions -Delivered scientific detailing and professional education for physicians -Organized medical events and collaborated cross-functionally to support market development

• Focusing on glaucoma specialists • Establishing, building and maintaining efficient, profession relationship with doctors • Organization of clinic screening days • Design and dissemination of leaflet • Year of launch of Azarga exponential increase • Attendance at congresses, symposiums, presentation meetings, round table discussions • Organization of round table discussions • Leaflet designing and sharing

• Regularly consultation with pulmonologists and rheumatologists • Attendance at congresses, symposiums, presentation meetings, round table discussions • Organization of round table discussions • Establishing, building and maintaining efficient, profession relationship with doctors

Work on the thesis: Molecular and physiological characterisation of carotenoid production in zygomycetes fungi • DNA extraction/isolation and PCR techniques • Analysis of secondary metabolites • Generate plasmid constructions with ligation/restriction digestion • Bacterial/fungal (zygomycetes) transformation assays • Gel-electroforezis, CHEF • Subtraction of carotenoids from zygomycetes, analyse the subtracted carotenoids

Thesis: Education and communication related to EESZT Major in Communication related to prevention of chronic diseases and education, Marketing

Thesis: Communication related to vaccination Major in Nonprofit/Social Marketing

Thesis: The expansion of a Hungarian small company, Perfero Café Hungária Kft Major in Management and Finance

Thesis: Molecular and physiological characterisation of carotenoid production in zygomycetes fungi Major in Microbiology, Molecular biology, and Genetics